Pingu’s English Franchise Announces Further Expansion Across Italy

Pingu’s English Italy today announced further expansion of their successful pre-school English learning franchise, bringing their current network to thirty Pingu’s English Schools across the country.

Pingu’s English is a three-level language course for 3-8 year olds from the UK-based Linguaphone Group, already transforming the way that children learn English in over twenty countries worldwide. Pingu’s English is centered around the adventures of Pingu™ and his friends and family in the South Pole, and uses a wide variety of imaginative activities and multimedia resources to teach children to read, write, listen and speak confidently in the English language.

In the last few months, the Pingu’s English Italy franchise has successfully launched Pingu’s English in Bologna, Milan and Busto Arsizio in northern Italy. Two further Pingu’s English Schools are scheduled to open in Saronno and Pavia later this month.

While the majority of Pingu’s English Schools have so far been in the north and centre of Italy, Pingu’s English has also recently arrived in the southern Italian cities of Messina, Crotone and Palmi.

Commenting on this announcement, Mr. Daniele Arboit, Pingu’s English Master Franchisee for Italy said:

“We are delighted at the interest in Pingu’s English so far from the Italian business community. One of the reasons for Pingu’s English success is, I believe that the course combines the academic rigour that Italian parents rightly demand for their children, with all the fun and excitement that Pingu and his friends offers to keep children interested – and learning!

“I’m also confident that another factor in our success has been the appointment of strong Unit Franchisees with first-class sales and marketing skills, and a commitment to first-class customer service. In the year ahead, we look forward to bringing Pingu’s English to more and more children across Italy. We will do this by continuing to work closely with our existing Pingu’s English franchise network to build on their success so far. We also plan to appoint new Unit Franchisees in key new locations across Italy, as part of our expansion strategy to open at least ten more new Pingu’s English Schools in the coming year.”

For more information on Pingu’s English Italy please visit www.pingusenglish.it

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For media enquiries:

Giovanna Di Nicuolo ufficistampa.gi@gmail.com 333/6150807 facebook.com / pingusenglish.it twitter.com / pingusenglish.it

Notes to editors

1. A full case study on Mr Daniele Arboit, Pingu’s English Italy Master Franchisee can be found here

2. Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Each student will take advantage of DVDs, study books, song and story books with CDs plus interactive online learning materials developed by leading English language and child education specialists. Students will also use an activity pack which includes supplementary materials such as character figurines, coloring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development. For more information visit pingusenglish.com

3. The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Master Franchise opportunities are available for our English language programmes worldwide. Please call +44 (0)20 8687 6104, email opportunities@linguaphonegroup.com or visit linguaphonegroup.com

4. About HIT Entertainment. HIT Entertainment is one of the world’s leading children’s entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price. HIT’s portfolio includes properties, such as Thomas & Friends®, Barney®, Bob the Builder®, Fireman Sam®, Angelina Ballerina®, Mike the Knight™, Pingu®and Rainbow Magic®. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit hitentertainment.com. To download artwork, please visit www.hitnewsonline.com.